Marqii, a U.S.-based hospitality platform, faced challenges in hiring software developers locally. They partnered with Awana to overcome these obstacles and build a robust tech team. This case study explores how Awana's tailored approach helped Marqii hire software developers efficiently and accelerate their product growth.
The Challenge
In 2022, Marqii struggled with:
- A competitive U.S. market for hiring software developers
- Limited internal resources for recruiting tech talent
- Pressure to focus on product development rather than hiring
Marqii needed to hire software developers who were not only skilled in English but also proficient in specific technologies like Node.js, TypeScript, and AWS.
Awana's Approach to Hiring Software Developers
- Ongoing Communication: We maintained constant dialogue with Marqii to understand their evolving needs for hiring software developers.
- Rapid Vetting: Our technical recruiters quickly identified qualified software developers, often presenting candidates within a week.
- Comprehensive Evaluation: We implemented Marqii’s thorough process to hire software developers, including:
- Technical skills assessments
- Cultural fit interviews
- Take-home coding tests
- Talent Guarantee: We provided a 3-month guarantee for each software developer hired, with regular check-ins to ensure satisfaction.
- Adaptive Approach: As Marqii grew, we refined our process to hire software developers more efficiently, allowing candidates to schedule their own interviews after receiving the brief.
"Awana has helped us hire software developers with serious experience. We've accelerated our product growth more than if we tried to hire locally in the states."
, Evan Perlmutter, Co-Founder & COO, Marqii
Results of Hiring Software Developers through Awana
- Team Expansion: We helped Marqii hire 8 software developers from Brazil, Ecuador, and Peru between 2021 and 2024.
- Diverse Expertise: The software developers hired ranged from mid-level (3 years experience) to senior (11 years experience), providing a balanced team structure.
- Technology Stack Coverage: We hired software developers skilled in:
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- Backend: Node.js, TypeScript, Python, AWS
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- Frontend: React
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- UI/UX Design
- Efficient Hiring Process: Our time to hire software developers averaged 49.75 days, ranging from 24 to 90 days.
- Cost-Effective Talent: Annual salaries for hired software developers ranged from $54,000 to $99,999.96, offering value compared to U.S. rates.
Key Outcomes of Hiring Software Developers
- Marqii successfully scaled their tech team with critical skills in Node.js, TypeScript, and AWS.
- The diverse experience levels of hired software developers supported various project needs.
- Marqii became a returning client, repeatedly choosing Awana to hire software developers.
- The efficient process to hire software developers allowed Marqii to focus on core business objectives.
Why Choose Awana to Hire Software Developers
- Deep Understanding: We act as an extension of your team, truly grasping your needs when hiring software developers.
- Flexibility: Our process adapts as your requirements to hire software developers evolve. Evan appreciated that 'when I give feedback, they take the feedback really well... They take that more as great input, great feedback, this is how we get better and this is how you get better.'
- Quality Candidates: We excel at finding senior software developers with specific, in-demand skills.
- Continuous Improvement: We refine our approach to hire software developers based on feedback and changing market conditions.
Leveraging Latin American Talent
Awana's expertise in Latin American markets allowed Marqii to tap into a rich pool of software development talent:
- Brazil: We sourced senior developers skilled in Node.js, React, and Python from this tech hub.
- Ecuador: Our network provided access to mid-level and senior developers with strong TypeScript and Node.js expertise.
- Peru: We identified top backend talent with advanced AWS knowledge.
This diverse, cross-country approach enabled Marqii to build a well-rounded team while benefiting from the cost-effectiveness of hiring in Latin America.
By focusing on Latin American talent, Marqii gained access to a timezone-friendly workforce with strong English skills and a cultural affinity for U.S. business practices. This strategy allowed for seamless integration with their existing team while significantly reducing hiring costs compared to the U.S. market.
Conclusion
Our commitment to communication was key. As Evan notes, 'They were from day one right on top of everything, they wanted to know what we were looking for, all of our inputs.'
Through our partnership, Awana demonstrated its ability to help companies like Marqii hire software developers efficiently from Latin America. Our adaptable approach and commitment to understanding client needs resulted in successful hires that drove Marqii's growth and product development.
If you're looking to hire remote developers and face challenges similar to Marqii, contact Awana today to learn how we can help you build your ideal tech team.