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7 Ways Custom Software Development Benefit Startups

Here are 7 ways custom software development will benefit your startup and allow your company to grow by making a unique experience for its stakeholders.


When your company needs software development you want the end product to echo the things that make your business unique. It’s important to work on details that will allow impactful interactions with your stakeholders while simultaneously standing out from your competitors.

You could adapt your ideas by accessing off-the-shelf software but you might regret it in the long run. It could mean having less control over your ideas and making it difficult to modify the software in order to fit new opportunities that may arise for your business.

In this Blog:

What exactly is Custom Software Developing?

7 ways custom software development will benefit you

1. Personalization & Flexibility

2. Scalability

3. Cost-Effectiveness 

4. High Security & Reliability

5. Seamless Integration 

6. Exclusive Ownership 

7. Oversee its Creation

Where to start

What exactly is Custom Software Developing?

Custom software development means building your coding from the ground up without having to depend on OTS software. Companies sometimes use pre-build software (Off-the-shelve) which they simply adapt to their short-term needs.

This may be a budget-saving choice but in the long run, having custom software made exclusively for your business has many more advantages. Custom software development is usually done by having an in-house or outsourced team of programmers who will make sure to make your business vision come true exactly as you imagined it.

Companies looking to offer stakeholders a unique software product or experience should invest in custom software development. Having complete control over the way you create and access your company’s software is an opportunity you should definitely consider.

Here are 7 ways custom software development will benefit your startup and allow your company to grow by making a unique experience for its stakeholders.

1) Personalization & Flexibility

When you need software for your company you want to be able to shape and modify it to your needs. Picking custom software development means your team of developers can give life to unique ideas that will help your company stand out.

You want your digital presence to be special and the truth is when you choose an off-the-shelve service there aren't a lot of choices if you want to be creative. Another benefit about custom software development is you will have a team of your own developers to act fast if there are any bugs you need to fix.

Having the chance to choose unique settings or quick access to your software’s code is a smart business move. Companies looking to focus on small but impactful details should invest in custom software development if they want to get ahead.

2) Scalability

Having customer software development will not only allow you to create unique interfaces for your software but it will also allow you to add features or new ideas in the future. Your company should be able to modify its software when it needs to and when you choose off-the-shelf software you play the hand you are dealt.

You want to be able to adapt to change that may come and do it without having to check on anyone. Having your own team of developers means you can take charge when you need to add features to your products.

When your company hits one of its goals you want to be ready to set out your next one. Having custom software development means being ready to add what you need in order to keep your company growing. 

3) Cost-Effectiveness 

Off-the-shelve software might represent a smaller investment but the truth is you might regret it in the future. Custom software development is the pricier choice but being able to handle your own software is much more beneficial.

You might be making a bigger investment but it will be one that guarantees you complete control of what you create. It’s better to have a team that truly understands your business and works exclusively for you rather than relying on a service accessed by thousands of other companies.

Custom software development is the smart choice for companies looking to keep their software requirements and modifications close to home.

4) High Security & Reliability 

Protecting your company’s software from any mishaps or attacks is essential if you want your business to stand the test of time. Companies looking to be successful need to be reliable in the eyes of their stakeholders.

Custom software development guarantees having the gold standard when it comes to security and reliability. Being able to handpick the developers working on your software means having access to specialized talent that can focus on protecting your company’s data.

Being able to personally attend to any problem that may arise regarding your software is a more secure investment if you want to ensure it works properly.

5) Seamless Integration 

When you are creating software for your company you want it to be compatible with other tools you can integrate into its functions. Some off-the-shelf software has limitations on what tools are compatible with their systems.

Adapting your software in order to utilize these tools for your advantage is guaranteed with Custom software development. The whole point of having a group of programmers working exclusively for your business is being able to add new features and tools that may improve your service.

Being able to access new technologies and advancements in software development will allow your company to stay relevant.

6) Exclusive Ownership 

Creating your software from scratch means having ownership of your company’s code. When you utilize off-the-shelf software you are essentially sharing ownership of it with its provider. Custom software development is the best bet for companies looking to protect their digital assets.

Custom software development will give ease to startups who want to hold on to what they create without having to share its ownership or control. Avoid stress by relying on your own team of programmers working exclusively for you.

Invest in building software ideas that will belong entirely to your company in the long run.

7) Oversee its Creation

Custom software development guarantees you will be able to give your team of developers timely and important feedback instantly. You will be able to have input by personally overseeing each step of its process internally in order to shape the software the way you envisioned it.

Here are some of the activities you will get to actively be a part of when choosing custom software development:

- Handpick your development team: Choose candidates based on what you need to accomplish for your company. Find specialized talent with specific skills that may be missing in your company’s team.

- Define Requirements: Reshape your vision by giving quick feedback to your team when needed. Make sure your whole team is a part of the creation of your software by working on the project as a closed unit.

- Plan and Set Milestones: Keep an efficient timelapse of your project by planning ahead what you expect to accomplish. This also benefits your company since planning, in the long run, helps you work better on your goals.

- Perform Tests: Run as many tests as you may need in order to make sure that your product is running with its full potential. Your team of developers can fix quick bugs that may arise in real-time even when the product is online.

- Keep a record of its progress: Make the best of your workflow by revisiting beta versions of your software. It benefits your company to keep track of the work developers has done to assess future decisions ahead.

Having your own in-house or outsourced team of programmers working exclusively on unique software for your startup can only benefit your goals as a business. You want to have complete control over the tools you create to push your product or service forward.

Access Awana’s Platform

If you are looking to hire outstanding software talent for your company Awana can help you match with developers from our LATAM Community. Find, Hire and pay developers by letting you take the weight off by offering an efficient hiring process.

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